“MILLENNIALS DON’T WANT TO
SMELL LIKE CELEBS ANYMORE”

BLOOMBERG

The perfume industry has lagged behind skincare and cosmetics. To catch up, the mass market has to learn the tricks of the luxury trade. Buying a Britney Spears perfume gift set this Christmas? Didn’t think so. That’s a problem for the mass fragrance market. Mid-priced ranges, including those branded with pop stars and actresses, are falling out of fashion in many dev eloped markets. I n contrast, luxury and personalized products are growing quickly. I f they are to reinvigorate sluggish demand, companies such as Rev lon and Coty Inc., which have mid-market brands in their portfolios, will also need to find ways for affordable scents to smell a little more expensive…READ MORE AT [BLOOMBERG.COM]

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Tory Burch is a floral woody musk scent for women. It’s bright, sparking and sexy! With notes of grapefruit, pink pepper, currant buds, peony,
tuberose, mimosa, jasmine, vetiver, cedar, sandalwood and white musk.

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Versace Dylan Blue for men is an aromatic fougere fragrance that encompasses the scents of water notes, calabrian bergamot, violet leaf, papyrus, black pepper, musk incense, and saffron for a truly masculine experience!